Course Structure
 

For more information about this course and to express interest in enrolment, please email upskillme@socialmediamastery.com.au.

The Certificate IV in Business (BSB40215) qualification is being offered in conjunction with Sutherland Computer Training (RTO 31956).

The course features a unique mixed-mode delivery style of online learning complemented by Monthly online discussion groups. Students also have the option to attend a 2 day Bootcamp experience. Students complete 10 learning units which have been contextualised to Social Media Management for business.

The course is about innovation: educating participants with the skills to use digital technologies for networking, publishing and sharing information. The new knowledge economy requires not only business to upskill but also individuals in pursuit of professional development.

The course is suited to those looking for a new career path or for professionals needing to update their digital and social media skills and knowledge base. It's about learning to innovate, adapt and above all to gain the confidence that qualified training provides to get that new job!
 

Course Content

Certificate IV Business (BSB40215)

BSBREL401 ESTABLISH NETWORKS

BSBREL402 BUILD CLIENT RELATIONSHIPS AND BUSINESS NETWORKS

BSBADM409 COORDINATE BUSINESS RESOURCES

BSBCUS403 IMPLEMENT CUSTOMER SERVICE STANDARDS

BSBEBU401 REVIEW AND MAINTAIN A WEBSITE

BSBMKG412 CONDUCTING E-MARKETING COMMUNICATIONS

BSBMKG413 PROMOTE PRODUCTS AND SERVICES

BSBMKG414 UNDERTAKE MARKETING ACTIVITIES

BSBADV507 DEVELOP A MEDIA PLAN

BSBWHS401 MONITOR A SAFE WORKPLACE
(IMPLEMENT AND MONITOR WHS POLICIES, PROCEDURES AND PROGRAMS TO MEET LEGISLATIVE REQUIREMENTS)
CORE UNIT FOR CERTIFICATE IV BUSINESS

 

SOCIAL MEDIA MASTERY COURSE CONTENT

SOCIAL MEDIA FUNDAMENTALS 1

This unit describes the performance outcomes, skills and knowledge required to establish, maintain, improve and to actively participate in networks to support attainment of key business outcomes.

  • Importance of Social Media
  • Social Media Networking tips
  • Rethinking marketing and the new sales funnel
  • Types of social media /tools/users
  • Personal Branding online
  • Gaining trust of your online network
  • Resolve online conflict
  • Writing Business policies and guidelines for online use, for employees, consultants, public etc when talking about your brand.
  • Writing a Digital marketing strategy

SOCIAL MEDIA FUNDAMENTALS 2 - ADVANCED ONLINE BUSINESS NETWORKING USING SOCIAL NETWORKING TOOLS

This unit applies to individuals in a variety of roles who are required to establish, maintain and improve client relationships to facilitate organisational objectives.
This unit primarily applies to marketing and sales professionals who depend on excellent interpersonal relationships and communication skills to achieve outcomes, but may also apply to other individuals working in any industry.

On completion of this unit participants will have the skills and knowledge required to establish, maintain and improve client relationships, and to actively participate in online networks to support attainment of key business outcomes.

  • Identifying and using preferred client social networking sites, communication styles and methods.
  • Barriers to communication using social networking.
  • Strategies for online network loyalty, through maintaining ongoing relationships and communities using online tools.
  • Understanding the basics of Return on Investment for businesses using social media using analytics.
  • Provide, seek and verify information within your online network.
  • Creating an online action plan.

CREATE A SOCIAL MEDIA TOOLKIT - INTERNAL PROCEDURES FOR IMPLEMENTING SOCIAL MEDIA

This unit describes the performance outcomes, skills and knowledge required to determine and analyse existing and required resources, their effective application and the accountability for their use.

On completion of this unit participants will have the skills and knowledge required to ensure adequate resources are available to perform the work of the organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

  • Identify what exactly is required for the business in order for social media to be implemented and organisational goals achieved.
  • Effective use of available budget and resources.
  • Maintain quality of social media accounts in line with business objectives.
  • Monitor, reporting and identify improvements of social media usage and brand reputation.
  • Maintain records of social media accounts.

SOCIAL CARE (SOCIAL MEDIA CUSTOMER SERVICE) - COMMUNICATING WITH CUSTOMERS ONLINE

This unit describes the performance outcomes, skills and knowledge required to contribute to quality customer service standards, and to support personnel to implement customer service standards and systems within the organisation. Operators undertaking this unit would have a detailed knowledge of, and experience in, customer service systems and procedures.

On completion of this unit participants will have the skills and knowledge required to see that a customer service system and customer service standards are implemented.

  • Develop, apply and monitor customer service standards using social media in accordance with organisation standards, policies and procedures.
  • Develop, refine and improve customer services standards, policies and procedures with the use of social media.
  • Identifying any negative feedback or customer service problems.
  • Co-ordinate within an organisation the delivery of services and products to ensure they effectively and efficiently meet agreed quality standards promised online to offline.
  • Plan and implement team and work activities to meet the businesses online networks, needs and expectations and smooth the transition from online connections to in person.

INTEGRATE WEBSITE WITH SOCIAL MEDIA

This unit describes the performance outcomes, skills and knowledge required to undertake data analysis, review website content and update and maintain a website.

On completion of this unit participants will have the skills and knowledge required to recognise the relationship between web-sites and the core functions of an organisation. They also will have working knowledge and skills of performing basic updates to web site content. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.

  • Monitor, analyse, make and implement recommendations for changes to a website and its content to integrate social media.
  • Document procedures, protocols for ensuring the accuracy and authenticity of information.
  • Gather customer feedback on the usability, any faults or suggested improvements.
  • Make site changes in response to social media strategy and in accordance with organisational requirements and consideration of cost benefits.

EMAIL AND WEBSITE MARKETING TO SUPPORT SOCIAL MEDIA ACTIVITIES - E-COMMERCE

This unit describes the performance outcomes, skills and knowledge required to prepare electronic advertisements for use in Internet, email or facsimile marketing communications, and to evaluate their effectiveness in achieving marketing objectives.

On completion of this unit participants will have the skills and knowledge required to use electronic communications and existing business websites to effectively convey marketing communications and achieve marketing objectives in accordance with marketing or e-marketing plans.

  • Prepare electronic advertisements, including online tools, copy, design, position, size, any sounds, animation or graphics.
  • Ensuring advertisements meet the requirements of the organisational social media strategy and legal and ethical requirements.
  • Plan, develop and create an e-commerce website within organisational online marketing objectives. (E-commerce)
  • Develop measures, evaluate and implement changes for the effectiveness of an e-marketing campaign.

SOCIAL MEDIA PROMOTIONS AND COMPETITIONS - ONLINE CAMPAIGNS/PROMOTIONS

This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation's products and services.

On completion of this unit participants will have the skills and knowledge required to promote products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

  • Identify, assess, plan and schedule social media activities according to organisational objectives with an understanding of resources and budget.
  • Develop a social media action plan.
  • Use social media networks to assist in the implementation of an online campaign.
  • Collect, analyse, assess and report on the effectiveness of an online campaign.

UNDERTAKE MARKETING ACTIVITIES INTEGRATING MARKETING ACTIVITIES WITH SOCIAL MEDIA

This  unit describes the performance outcomes, skills and knowledge required  to plan, implement and manage basic marketing and promotional  activities. It is a foundation unit that covers general and basic  marketing and promotional activities that do not require detailed or  complex planning or implementation.

On completion of this unit participants will have the skills and  knowledge required to undertake a broader role in a small enterprise, or as part of a marketing plan for a larger enterprise.

  • Research and understand how social media applies to an organisation. As well as identifying and analysing the impact on the organisation's policies, procedures and marketing plan.
  • Identify the need for social media while investigating previous marketing activities.
  • Identify outcomes expected from social media in accordance with business aims and objectives
  • Undertake social networking activities within a job role, identify resources, and responsibilities within the organisation for effective social media marketing activities.
  • Measure, record and review online activities against expected outcomes and prepare reports to communicate to relevant management.

CREATE A SOCIAL MEDIA MARKETING PLAN

This  unit describes the performance outcomes, skills and knowledge required  to interpret an advertising brief to develop a media plan within a given  budget.

On completion of this unit participants will have the skills and  knowledge required to work within a direct marketing role who is  responsible for planning media requirements for direct marketing  campaigns or offers.

  • Identifying target audience characteristics, analyse product market factors, creative requirements and merchandising requirements within legal and voluntary constraints.
  • Identify relevant online sites, evaluate and test new online tools, select appropriate online tools to fulfil marketing requirements within budget.
  • Understanding time restraints and creating a social media marketing schedule.
  • Determine appropriate measurements for the social media marketing schedule and continually modify plan in accordance with results obtained and organisational aims and objectives.
  • Create a social media marketing plan.

CORE UNIT FOR CERTIFICATE IV BUSINESS - BSBWHS401
MONITOR A SAFE WORKPLACE (IMPLEMENT AND MONITOR WHS POLICIES, PROCEDURES AND PROGRAMS TO MEET LEGISLATIVE REQUIREMENTS)

This unit describes the performance outcomes, skills and knowledge required to implement and monitor the organisation's occupational health and safety (OHS) policies, procedures and programs in the relevant work area to meet legislative requirements.

On completion of this unit participants will have the skills and knowledge required to implement and monitor the organisation's OHS policies, procedures and programs in a work area.